Wirex: Changing the way the world pays

For more than a decade, Wirex has been pushing the boundaries of how people move money. What began as a bold idea during the early days of cryptocurrency has grown into a global payments platform trusted by millions. From its early days as a crypto pioneer to becoming a global payments platform, the company has built a reputation for making complex financial services simple and accessible.

Wirex’s mission has always been simple: to break down the barriers between traditional finance and digital assets, giving people more choice and freedom in how they pay. Today, its multi-currency, multi-functional app lets customers use crypto, fiat, or both, with the same ease as swiping a card or tapping a phone.

“At Wirex, we view payments as inherently borderless,” explains Svyatoslav Garal, Global Head of Payments at Wirex. “True innovation in this space depends on collaboration. The payments ecosystem…from banks and card issuers to processors and fintech partners…must operate as a cohesive network. Only by connecting these elements seamlessly can we deliver the frictionless, global payment experiences customers now expect.”

From gap to global

Wirex was founded more than 10 years ago, during a time when digital currencies were still emerging and the idea of paying with crypto in daily life seemed far off. When the idea of paying for groceries or catching a taxi with crypto seemed impossible. The founders recognised a gap in the market: people wanted to use digital assets, but they didn’t have simple, secure tools that connected crypto with everyday financial systems.

From that vision came one of the first platforms to bridge traditional and digital payments. Over the years, Wirex has grown into a truly global company, with millions of users across multiple regions. Its focus has remained steady: to break down barriers in financial services and give people freedom in how they pay.

But growth has also meant navigating different ecosystems in every market. Each country has its own regulatory frameworks, payment networks, and consumer needs. To succeed, Wirex has had to work closely with the right partners to bring its vision to life in new geographies.

Expanding into Australia

When Wirex set its sights on Australia, launching a card product for local users was a clear priority. For a payments company, card issuance is a way of connecting customers to the wider financial ecosystem and making digital payments part of their everyday lives. 

Yet Wirex knew this couldn’t be achieved by working with just any provider. The team needed a partner who understood the local market and could align with Wirex’s long-term strategy and move quickly to bring the product to life.

That’s where Novatti came in.

“Novatti was a perfect fit for us,” explains Svyatoslav . “We needed somebody experienced and knowledgeable who could help us grow that product together. Their expertise, flexibility, and speed of development really impressed me. I was amazed by how fast we brought the product to market.”

More than delivery

For Wirex, the partnership with Novatti has delivered much more than a functional product. It has enabled them to expand confidently into the Australian market with a trusted partner by their side.

“I can describe working with Novatti in a simple term: a beautiful journey,” says Svyatoslav . “It’s a very fruitful partnership and one of those cases where you don’t even think about an alternative.”

The value lies in the collaboration. Having a partner who is able to anticipate challenges, bring regulatory expertise, and work at pace means Wirex can focus on what it does best: building user-friendly products that change how people think about money.

Building for the future

The payments landscape is evolving rapidly. Consumers are demanding faster, more flexible, and more secure options for transacting, and companies like Wirex are responding by making crypto and digital payments part of everyday life.

But as Svyatoslav  pointed out, no one company can succeed alone in this space. The financial ecosystem is a long value chain, where every link (banks, processors, technology providers) plays a role. Partnerships are not a nice-to-have, they are the foundation for success.

By working with Novatti, Wirex has been able to accelerate its growth in Australia while staying true to its core mission. The partnership has created a successful product launch and a platform for ongoing collaboration and innovation in the region.

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As Wirex continues to expand, the company remains focused on making payments borderless and accessible. The experience of entering Australia has shown the importance of choosing partners who share the same vision and are willing to move with speed and precision.

For Novatti, supporting Wirex’s journey has been about more than enabling transactions. It has been about empowering a pioneer to continue reshaping the way people pay, building trust in new technologies, and making financial freedom a reality for more customers.

At its heart, Wirex has always been about more than technology. It’s about giving people real freedom in the way they pay. With the right partners and a clear vision, that’s becoming a reality.

The way people use money is changing, and Wirex is leading that transformation.

Discover how Wirex is shaping a borderless future for payments at wirexapp.com.

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Novatti provides the infrastructure that supports Wirex in Australia, allowing their team to focus on delivering simple and secure ways for customers to pay. It is part of how Novatti works with platforms that are redefining payments across the country.

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