Build brand loyalty with closed loop cards
Flexible closed loop cards designed for gift cards, loyalty programs, events and campaigns designed to strengthen your brand.
Thank you [name], you’re on the way to guided payments!
How it Works
How closed loop cards work
Closed loop cards are prepaid cards that can only be used with specific merchants. They’re perfect for a variety of uses, like gift cards, loyalty and rewards programs, employee benefits, events or even transportation cards.
These cards are fully customisable to showcase your brand and can be issued as digital or physical cards, depending on what suits your business best.
We’ll work closely with you to understand your goals and create a closed loop card program that fits your needs perfectly, from setup to ongoing management.
Your brand every swipe
BENEFITS
Boost your brand with closed loop cards
Closed loop cards give you the power to create your own branded loyalty or gift cards, helping you build stronger connections with your customers. With customisation, real-time monitoring, and reporting features, you stay in control without having to worry about the complex licensing and infrastructure—we’ll handle that for you!
14.7m
members belong to largest loyalty program
The size of Australia’s largest loyalty program, Qantas Frequent Flyers.
45%
of Australians prefer loyalty programs
Australians say a loyalty program makes them visit a retailer more often.
$7.3b
Gift Card Industry
The size of Australia’s gift card industry in 2024, expected to reach $10.1 billion by 2028.
Dedicated Support Backed by Award-Winning Solutions
At Novatti, we’re not a typical service provider—we’re deeply invested in your success. Our award-winning solutions offer secure, flexible payment options that integrate seamlessly with your systems. With us, you’ll get trusted support every step of the way, ensuring smooth operations, happy customers, and lasting growth.
"Partnering with Novatti for BIN sponsorship has been a tremendous asset, allowing us to offer card issuing programs in Australia. Novatti has played a key role in our growth by providing valuable insights, expertise, and a genuine willingness to collaborate and support our direction. The team truly listens and partners with us, and their technology has greatly enhanced our customer experience while streamlining our operations."
.avif)
FAQ
Find answers to common questions about our payments solutions and how they work.
Closed loop cards are reloadable or single use prepaid cards that can only be used with a specific merchant. They’re perfect for gift cards or loyalty and rewards programs, encouraging customers to keep spending with your brand.
With a card management system, you can control where and how much customers can spend, or decide on the points and rewards they earn based on their spending behaviour.
Closed loop cards give you more control over customer spending and help boost loyalty to your brand. With loyalty program memberships in Australia expected to grow by 8.3% from 2024 to 2028, closed loop cards are a great opportunity for medium to large businesses.
A closed loop card limits where it can be used, like at a specific merchant or group of merchants. An open loop Visa card, on the other hand, can be used anywhere Visa is accepted.
PAIRINGS
A suite of tailored solutions
Our BPAY solutions work best when paired with our suite of tailored payment solutions
Online Payments
In-Person Payments
Card Issuing
International Payments
Not sure where to start? Reach out to our support team for assistance.