Novatti’s brand refresh signals growth and a commitment to holistic payment solutions

Novatti (ASX:NOV) is proud to announce the launch of its brand refresh, marking an exciting new chapter for the company. The updated brand reflects Novatti’s ongoing commitment to the delivery of flexible, reliable, and user-friendly payment solutions to businesses across Australia and New Zealand.

This change is more than just visual—it represents Novatti’s growth and future vision. With a fresh, modern identity, Novatti strengthens its role as a trusted guide, empowering businesses to manage payments efficiently and deliver exceptional customer experiences. The brand refresh reinforces Novatti’s commitment to evolving with its clients' needs, allowing businesses to focus on growth while Novatti handles the complexity of their payment systems.

What’s new?

Novatti’s updated logo, colour palette, and visual style bring a fresh and modern feel to the brand, while maintaining the trust and reliability that clients have come to know. The new design aims to better reflect the company’s commitment to customer-centric solutions.

• New logo: a modern, streamlined emblem designed to reflect Novatti’s role in guiding businesses through the payments landscape
• Fresh colour palette: a new set of colours that reflects Novatti’s Australian roots, from the wayfinder wattle, jacaranda purple, and eucalyptus green
• Updated website and platforms: alongside the refreshed visuals, Novatti has given its website and user interfaces a facelift, to create a more seamless experience for clients to be guided through the complex landscape of payments

The updated brand identity is set to roll out across all customer touchpoints, including digital platforms, marketing materials, and communications, ensuring a cohesive and engaging experience.

Commitment to customers remains strong

Novatti’s look has evolved, but its mission remains unchanged: to be the go-to partner for seamless, secure, and scalable payments. With a comprehensive suite of solutions—including in-person and online payments, card issuing, digital wallets, and global transactions—Novatti collaborates with clients to create tailored payment solutions that align with their business goals.

Mark Healy, CEO of Novatti, spoke on the rebrand: “Our clients can expect the same trusted solutions and human support, but with a fresh look that better reflects who we are today,” said Healy. “We’ve listened closely to what our clients need—from simplifying complex payment processes to creating tailored solutions that scale with their growth. We’re dedicated to providing our customers with the right solutions to meet their needs.”

Looking ahead

The launch of Novatti’s new brand identity is just the beginning. The company has exciting plans for the future, including the rollout of new products and services designed to further enhance the payment experience for businesses and their customers.

“Collaboration is at the heart of everything we do,” added Jason Turnbull, EGM of Payments AU/NZ. “Payments can be complex, but our clients rely on us to provide the right solutions for their operations. This refresh is about making sure our brand reflects that same approach.”

With a broad range of solutions designed for easy integration, scalability, and top-tier security, Novatti continues to support its clients in navigating the ever-evolving payments landscape. The refreshed identity represents a forward-thinking approach, ensuring that businesses can rely on Novatti for seamless payment management as they grow.